Monday, January 16th, 2012

jesse_the_k: text: Be kinder than need be: everyone is fighting some kind of battle (Default)
Ladies Home Journal has been around for a long time, and has long encouraged reader contributions. But this variation is remarkably different: I learned about it on the NYTimes' site:

http://mediadecoder.blogs.nytimes.com/2012/01/15/a-new-ladies-home-journal-written-mostly-by-readers/
begin quote The 128-year-old magazine, with an average paid circulation of 3.2 million, would be the first major mass-market magazine to draw on user-generated content for most of its pages. [... snip ...]

To find amateur writers, the magazine’s editors are looking for contributions across the Web, including on its own Web site, its Facebook page and DivineCaroline.com, which is also owned by the Meredith Corporation and intended to gather stories from women on topics from parenting to beauty.
[... snip ...]
“It is reflective of real life,” Ms. Malloy said. “When you have a health issue or a sticky situation, you are likely to reach out to your community, your sister, your friend, your neighbor, your church.”

While most of the content will be user-generated, editors will continue to check facts in articles. Contributors will be paid the usual standard professional rates. And professional experts will also continue to provide advice, often alongside first-person accounts. quote ends

http://www.lhj.com focuses on interests which are not compelling to me, but its reputation and popularity among women can't be denied. It's also affordable, with an annual subscription of less than $6 bringing some of the web's writing explosion into the hands of women nationwide.

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